This is Very Important to Remember with All Your RSS Feeds.
Feed Your Subscribers Well & They'll keep coming back Hungry for More!
Feed them Spam They Will Simply Delete Your Feed. ...Bye Bye
I suggest you follow along on a laptop or desktop; Although you could watch
 the "Enclosed" training videos on a tablet as you build your feeds on laptop...

Here are Your Templates  Right click and Save Link As to where you will easily find it. You will have to UnZip the folder
and remember after you Open the template to Save it as a .xml file (eg: your-rss-feed.xml), keep the text file for future use.


Now don't panic if you scan this page. It is only a few more details and once you create your first RSS feed you will see just how easy it is to create as many feeds for whatever you want, in any niche...

Don't forget to join our New YES2RSS Facebook® Group where you can find help if needed and get or share some ideas. I will also create a listing for any members that want to share their Rss feeds with group members.

Provide Interesting Content:
Spend some time on your feeds Titles and Descriptions. The "Channel" elements (meta-data) are perminent and should never change, this is also true for your "Items" meta-data. Make your keyword rich titles interesting and relevent but not too long. Use additional keywords (don't spam it) in the descriptions to help anyone searching for feeds in Your niche. You will soon have lots of new items in your feed so spread out those keywords and Links.

Important: Although your should include links in your <item> <description> to different locations, profiles, etc. DO NOT put links in the <channel> description. Use a good, accurate description to let subscribers know what to expect.

Your RSS feeds can include the "enclosure tag" with your podcast (mp3) or video (mp4), PDF's or almost any file type. It's not a good idea to send .exe (executable) because of all the issues like Spyware, Trojans, Viruses, Adware, etc, you might scare your subscribers away. Recommend you just include mp3, mp4 and pdf's.

RSS is an Awesome way to use all those PLR!!
Start with 3 items/episodes and every few days simply add another, just leave them hanging Hungry for More...

Using a short summary feed with links to your full article on your "monetized" website(s) or blog where you can promote your other offers to your subscribers is the quickest and easiest way to create your feeds. Avoid selling in your feeds, save that for your website. Plus this also allows you to track and retarget with your pixel and/or analytic, etc.

BUT You can also create Full article feeds if you wish, great for catalogs, training, How to build a ___, include links to affiliate offers, your Youtube™ channel (or channel feed) or wherever you choose. You don't even need a website if you just want to market through your RSS feeds, but a website will definitely help for more reasons than stated above. Full Content feeds are the Best type if you want your feeds syndicated (curated) onto other websites (with your links) for creating lots of backlinks to your site/blog/store, wherever!

Well lets go:
You will see directly below I have an entry for a css file. If you want to play around using css feel free, have fun, just include the line of code as shown and you'll be good to go.

<?xml version="1.0" encoding="utf-8"?>
<?xml-stylesheet type="text/css" href="http://www.YourDomain.com/css/myStyleSheet.css"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/">

In the training video (enclosed) I made a slight error when I mention the default logo size, here are the correct dimensions.
Maximum value for width is 144, default value is 88. Maximum value for height is 400, default value is 31.

Note: Your "logo image" can only be a GIF, JPG or PNG and should Not have a transparent back-ground. Only one (1) "logo image tag" per-feed but you can include as many images as you like in the "item" <description> tags. (Linked images too)
I recommend using images to make your feeds way more interesting and looking awesome!

RSS Channel [Feed] Elements:
<channel>
<title>This is the title of your RSS Feed</title>
<link>http://blog.YourBlogHere.com</link> -- This will link your title..

<description>Your Channel description.. Use your keywords but make it clear what to expect when subscribing to your feed.. Avoid using links in the Channel description, that is best handled by the above.
Do Not use links or ",  ',  &,  < or >  (See below for more details) </description>


<pubDate>23 Sep 2011 04:30:00 EST</pubDate> The date you publish this feed. Does not change, helps age your feed/podcast.

<language>en-us</language> -- Optional but recommended so your feed gets indexed correctly.
Other language codes are here.

<copyright>YourDomain.com</copyright> -- Optional but recommended. Can also be a name or who-ever owns the rights.
<dc:creator>John Doe</dc:creator> -- Completely Optional but great for branding.

<category>Marketing</category> -- Optional but recommended, will help the aggregators categorize your feed. Can be in one or more categories separated by a | (vertical bar) eg: Marketer | Digital Marketing or inside another <category> tag.
- Do not over use the <category> in the "Channel" elements or in the <item>'s. At the Item level some aggregates may simply ignore them and excessive use will look spammy. To Your Subscribers they're pointless.

Best Method: [Only use 1 - 4(Max) in the Channel]

<category>RSS Marketing</category>
<category>Digital Marketing</category>
<category>Software</category>


<lastBuildDate>Wed, 04 Oct 2011 14:00:00 EST</lastBuildDate> -- Optional but recommend Always, is the last time you Change/Update Your Content. Make sure "Wed is the 4th and not the 5th" or your feed will not validate properly. The week day is not required so 04 Oct 2011 14:00:00 EST will work fine but the dates must be in the correct format.
(Change every time you add new item's and update your feeds.f)


<atom:link href="http://www.YourDomain.com/rss/YourRSS.xml" title="Keyword Rich Title" rel="self" type="application/rss+xml" /> -- Although optional I suggest you Always include it. It will tell the aggregates, your subscribers feed readers or any site that is syndicating your "interesting" content exactly where your feed is located so they can all keep your feeds Updated.

These channel elements once used should be considered permanent and not changed. Except for the LastBuildDate which you will change whenever you add new items and update your feed.

That covers the Channel elements/meta-data.
 Simple so far right?  That's because it is!

Item/Episode Elements:
<item>
<title>Keyword Rich Title</title>
<link>http://YourDomain.com/wherever</link>
<dc:creator>Mr &amp; Mrs Smith</dc:creator> -- Totally Optional could be used for a guest author.

<guid isPermaLink="true">http://yourdomain.com/permanentLink</guid> (Globally Unique Identifier) Also optional and is a Permanent link. If its value is false, the guid is assumed to be a url that isn't anything in particular. If you are including an audio or video in the enclosure you can point the guid to their perminant location or use the <title> <link>.

<pubDate>23 Sep 2011 05:00:00 EST</pubDate> -- Optional and would be the date you published this item. If the date is in the future, aggregators may choose to not display the 'item' until that date. It's better to put the date & time you publish the item because it's so easy to add another item anytime. This way you know your subscribers are getting your content when you want, not to soon or to late.

<description>Add a good description or include your full article, add images and Include Links.
- Never worry if certain words will get past the spam filters, go ahead and use FREE FREE FREE...
- Simply take Your Subscribers by the Hand and Funnel them to Exactly where You Want them to Go!
Send them Aywhere through each new <item> with almost Instantly Notification whenever You Update.
</description>


-- Also optional but I feel is one of the must important because of it's Power. [Video, Audio, PDF]
<enclosure url="http://www.YourDomain.com/videos/Your-video.mp4" length="21600000" type="video/mp4" />
The "Length" is the file size (in bites) and not the length (time) of the video or audio and last is the "type" of file. Below is a list of MIME/Media types you can use.


</item>

That covers the "item" elements.
There are lots of other tags you could use but I've only included the important ones. No need to get overwhelmed with a bunch of unnecessary tags. Remember a feed should have at least 3 items/episodes. Anytime you want to add another simply copy & paste a new <item>....</item> at the top just below your logo image or the channel meta data.
New entries always go to the top of all other items and check your pubDate.

Things to Watch out for:
Make sure all attributes for links, images and the enclosure tags are properly quoted and always include your Full URL.
If you don't include the full path your links and images will be broken because the aggregators including your subscribers feed reader will try to find your files on their server or subscribers hard drives and will not be found.

Bad -- <a href="../../archives/your-page.html">Your Text Here</a>
Good -- <a href="http://www.example.com/archives/your-page.html" title="Keyword Rich Title">Full path</a>
The same applies to the src attribute of images.
Wrong -- <img src="../../images/your-image.jpg">
Correct -- <img src="http://www.example.com/images/your-image.jpg" alt="More Keywords">

There are only a few characters you cannot use inside the meta-data for the channel or items or your feeds won't validate. Inside the <item> description and enclosure tags, Links & Image attributes (width, height, title, alt), audio/video, etc, should be properly quoted but for the rest avoid using any of these:

- Bad - <copyright>&copy; 2005 John & Doe</copyright>
- Valid - <copyright>&#xA9; 2005 John &amp; Doe</copyright>
  No - & ampersand | Yes - &amp; - or - &#38;
  No - < less-than sign | Yes - &lt; - Recommend
  No - > greater-than sign | Yes - &gt; - Recommend
  No - ' apostrophe | Yes - &apos; - or - &#39;
  No - " quotation | Yes - &quot; - or - &#34;
You can also use:
  © - Copyright - &#xA9;
  ℗ - Sound Recording Copyright - &#x2117;
  ™ - Trade Mark Sign - &#x2122;

Remember: Do not use < or > in the description tag. They must be &lt; and &gt; (in my enclosure video 1, see how to Easily convert them)
Eg: <description>This is &lt;a href="http://www.example.com/your-page.html" title="Keyword Rich Title"&gt;YOUR LINK&lt;/a&gt;
Also Only use &amp; not &, &quot; instead of ", etc.   Anything between &lt; AND &gt; should be properly quoted, everything else in the description watch out for the above 'easily(X)' missed simple errors or The Validator will let you know.</description>

Looks simple enough right? It is!

The main purpose of your descriptions and/or enclosures [& RSS feed] are to get your subscribers to Click somewhere; Right?
No need to get overwhelmed with trying to add a lot of styling, Keep it Simple.. BUT I do Highly Recommend adding Images and Links in the <item> Descriptions. If you want to add a little style stick to the basic tags like <b>Bold</b> <i>Italic</i> <u>Underline</u> and <font size="+1"></font> <font color="#0000ff"></font> And don't forget No < or > in description.  We're Building SIMPLE Feeds!
- Or like I've mentioned, feel free to use your .css if you want just include the tag as shown but you are on your own, this training is about RSS not CSS...  Also some Rss readers won't render some styles, best to just Keep it Really Simple and Build More Feeds.

Want to Keep it Really Simple?  Add a Good description of what the episode is about in simple 'text' (No code), use a couple keywords but Keep it short and to the point..  AND the Enclosure tag Holds the Real POWER!!

Internet Media/MIME Types:
Originally called a MIME type (Multipurpose Internet Mail Extensions) and sometimes a Content-type which is simply an identifier for file formats that can be sent over the Internet. Example: images, audio, video, etc..
       Video MIME/Media types:
  • .mp4 -- video/mp4 *
  • .avi -- video/x-msvideo
  • .m4u -- video/vnd.mpegurl
  • .m4v -- video/x-m4v
  • .mov -- video/quicktime
  • .qt -- video/quicktime
  • .mp2, .mpa, .mpe, .mpeg,
    .mpg, .mpv2 -- video/mpeg

* Recommened formats for smaller file size, multi-platform and ease of use. The others will work fine providing any Subscribers to Your Rss feeds are capable of using the file type.

         Application types:
  • .pdf -- application/pdf *
  • rss +.xml -- application/rss+xml *
  • atom +.xml -- application/atom+xml *
  • .js -- application/javascript
  • .zip -- application/zip
  • .gz -- application/x-gzip

  • Text:
  • .txt -- text/plain *
  • .rtx -- text/richtext

  • This is not a complete list, search "mime type" if you need more.
       Audio MIME/Media types:
  • .mp3 -- audio/mp3 *
  • .mp3 -- audio/mpeg *
  • .au + .snd -- audio/basic
  • .mid + .rmi-- audio/mid
  • .m3u -- audio/x-mpegurl
  • .wav -- audio/x-wav
  • .ra + .ram -- audio/x-pn-realaudio

  • Images:
  • .jpe, .jpeg, .jpg -- image/jpeg *
  • .png -- image/png *
  • .gif -- image/gif *
  • .tif, .tiff -- image/tiff


Include the Auto-discovery tag:
Let your visitors and the search bots know you have an rss feed (or more) on your webpages by adding the "auto-discovery" tag in the head of all your pages. [This is a great and simple way to do Rss feed swaps..]
Copy and paste:
<link rel="alternate" type="application/rss+xml" title="of Your Feed" href="http://Yoursite.com/Your.xml" />
<head> Paste Between the head tags </head>

To add more feeds on your pages simple paste the above "auto-discovery" tag for each rss feed and change the title and file names. (one for each rss feed) Then they will all show in the list for your feeds and the search engines & aggregates will also be able to find and index all your feeds.
[Eg: RSS swap - You have a POD catalog feed in the dog niche, swap with a dog trainers blog. Add their WP (DFY) blog feed to your site and they add your catalog feed to their site.. Simple right?!  Is also easily verified if your feed was added. OR pay trainer $xx to simply add your tag?]

Always Validate Your Feeds:
Before you try and submit your RSS feeds to any directories or make it 'live' for subscribers be sure to "validate" them first. If your feed is not properly formatted it will not be accepted. You can either upload your feed and enter the URL or copy and paste the XML code directly into the validator. To Validate Your Feeds go here: [[http://validator.w3.org/feed]]

It's a good idea to check your feeds ocassionally to make sure they are always Valid. A broken feed means Your content is Not Updating Anywhere INCLUDING for Your Subscribers!

Make it Easy to Find Your Feed:
Let Your Visitors know you have an RSS feed. Put Your favorite icon on all your pages, let your email subscribers know, add a link to your feed in your signature files, etc.. I highly suggest sending them to a bridge page (how to subscribe) first for those that don't know about RSS feeds yet and also to help you track.

For anyone not sure how to add an image link or just for your convenience; here`s the code to copy & paste:
<a href="http://yourwebsite.com/rss-feed" title="Your Title"><img src="http://*****/YourImage" width="XX" height="X" alt="Your Keyword Alt"></a> Either link directly to your .xml file (feed) or to a bridge page. The Important thing is to Add Your Icon to your pages, make it clear you have an RSS feed (or feeds) available and Easy for Your Visitors to find!.

IMPORTANT:
No need to get overwhelmed, if this is all new to you just start by creating one rss feed (.xml file) call it something simple, upload it, play around (can't really break it) and see how easy it all works. Open your feed reader, Subscribe to Your feed, add a quick New Item, Upload and *BOOM* Instant Notification of Your Rss Feed!  Imagine how Your subscribers will enjoy receiving Your Updates...

After you check your feed to see how it looks be sure to delete any "Test" feeds; you don't really want them to get indexed from any spiders. Now you've "tested" it's time to Launch Your Idea to the World. Get the Word out About Your Awesome New Rss feed and where & how they can subscribe.

If you try and view your .xml in a browser from your hard drive, you will only see the code. It must be uploaded to read RSS feeds in a Feed Reader. I'm sure there are exceptions to this but your feed will need to be uploaded or it's either useless or a template. Simple enough; just remember to delete your junk feeds.

Have Fun, Get Creative and Share Your Feeds in Our YES2RSS FB® Group.  [[Feeds Must Validate]]

In Closing:
Keep your content focused, don't sway from your feeds original purpose (you can create another feed for that). Add new content on a regular basis, which is as simple as adding 1 or 2 New Items, Save, Upload, Done.. And avoid advertising in your feeds or use it sparingly. [Balanced] There are definitely ways to do it safely but is better saved for your website.

Put an effort into marketing your RSS feed, increase subscribers simply by adding an RSS Icon linked directly to your feed(s) or to a "How to Sub" bridge page (Best way). By Educating Our visitors (traffic) on how Easy it is to subscribe to RSS Feeds from their Favorite sites for Instant Updates they Will Always Know..  1-2-3 Simplicity!

Help Spread the Word; Use Your RSS Feeds, whether You create them or they are DFY (auto-generated) Get an ICON on your sites. Include it with all your other social media icons, put it near your Opt-in forms, in the page header and/or footer, Just Use Them!!

The More Marketers that Understand the potential of RSS Marketing AND Start using their feeds would greatly increase RSS adoption, a Benefit for All, from marketer, musician, comedian, trainer, real estate, Anyone, to the subscriber that Now Enjoys their New, Well Organized with Instant Notifications RSS Delivery System...

REMEMBER: Every new RSS feed creates More Backlinks to Wherever You Choose AND Every New Item will take Your Subscribers by the Hand and Lead them to Exactly where You want them to go!


Say YES2RSS!



Bye for now and Take Care,


RSS Marketer
Signature
Say Yes2Rss.com



For those that don't like downloading zip files or have any problems simply Copy & Paste all the code on the box below into your text editor for the basic, simple RSS feed and name it "YourFeedName.xml" and you're good to go. This code is "slightly" different then in the zip file but you won't have any problems following along.
I will include the same box for the iTunes™/GooglePlay™ Podcast Feed in Lesson #2.

Disclaimer: This site is not associated, affiliated, endorsed, or sponsored by iTunes® or Googleplay® and does not constitute an endorsement, approval or review of these sites or any claim, statement or opinion used in my rss feed or this site. iTunes® or Googleplay® are registered trademarks.


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